Social media marketing is a trend that continues to gain momentum. Here's all what you need to know.
While billboards and television commercials are still in use and stay efficient marketing tools, the past few years have actually seen the introduction of new marketing formats that drive traffic and motivate sales much better than anything else available. Social media marketing is thought about among the top consumer trends at present, and for good reasons. The large bulk of consumers spend more time on social networks today than at any point in the past thanks to how innovative and entertaining these platforms have actually become. Companies realised that they could capitalise on this success by promoting their services and products on spaces where customers spend hours on end just scrolling. You are now more likely to see ads and marketing campaigns most appropriate to you in a subtle method. For instance, short videos or vanishing images have become effective marketing tools, something that the US shareholder of Philip Morris will know.
Digital solutions were once solely chosen by more youthful customers who matured with tech and appreciate the convenience factor it provides. As we've become more connected and knowledgeable about online offerings, more demographics are now drawn to digital alternatives as they realise the many advantages they stand to unlock. This is why companies today invest considerable amounts in enhancing their online presence and digital offerings. In fact, enhancing the consumer experience has become one of the most important consumer trends in many spaces, especially the e-commerce sector. Customers now enjoy a large range of digital alternatives and features that make their shopping experience a lot more pleasant. From including useful filters that can be applied to only get the most appropriate results to the addition of digital payment options, e-commerce companies have given customers every reason to go shopping on their platforms. This is something that the activist stockholder of Reckitt will understand.
Today, a lot of companies from across markets and industries are making . an effort to support the environment and promote environmentally friendly practices in different methods. This came as a result of continued consumer demands and pressures in an effort to drive a favourable force of change in business. This has now developed into among the biggest consumer trends as most people do their due diligence before buying a product or doing business with a business. Consumers will take the time to investigate the environmental impact of companies they consider buying from and make a buying decision depending upon their findings. This technique offered more prominence to local companies that have regional distributors and less environmentally-taxing supply chains. The shop local trend has become one of the key consumer trends that intend to support local businesses while also supporting the environment. This is something that the activist investor of Pernod Ricard is most likely aware of.